1) Estimate market share - Complete the chart below for the juice & smoothie category, round...

 

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1) Estimate market share - Complete the chart below for the juice & smoothie category, round to two decimals points. Be sure to add relevant dollar signs and percentage signs to your answers. (12 marks) Company Booster Juice I Smoothie King Happy Planet Maui Wowi Industry Total $ Sales (000s) $500 $295 $200 $5 $1,000 2020 $ Market Share (%) 50% 29.5% 20% 0.5% 100.0% $ Sales (000s) $615 $325 $240 $20 $1,200 2021 $ Market Share (%) 51.25% 27.08% 20% 1.67% 100.0% Outline 4 things that you observe from these numbers. Be insightful. (8 marks) Change 2020 vs. 2021 Sales $ % change +23.0% +10.17% +20.0% +3% 56.17% SOM point change 1.25pp -2.42pp Opp 1.17pp Write one SMART objective that might be included in the 2021 marketing plan for Booster Juice. (2 marks) 1) Estimate market share - Complete the chart below for the juice & smoothie category, round to two decimals points. Be sure to add relevant dollar signs and percentage signs to your answers. (12 marks) Company Booster Juice I Smoothie King Happy Planet Maui Wowi Industry Total $ Sales (000s) $500 $295 $200 $5 $1,000 2020 $ Market Share (%) 50% 29.5% 20% 0.5% 100.0% $ Sales (000s) $615 $325 $240 $20 $1,200 2021 $ Market Share (%) 51.25% 27.08% 20% 1.67% 100.0% Outline 4 things that you observe from these numbers. Be insightful. (8 marks) Change 2020 vs. 2021 Sales $ % change +23.0% +10.17% +20.0% +3% 56.17% SOM point change 1.25pp -2.42pp Opp 1.17pp Write one SMART objective that might be included in the 2021 marketing plan for Booster Juice. (2 marks)