1 Estimate the market potential for the new Bongo Bumpers toys in Halifax vs. Granby. If...
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1 Estimate the market potential for the new "Bongo Bumpers" toys in Halifax vs. Granby. If you could hire one additional sales person for this product, which market would you select. Forecast demand in retail dollars for the new "Bongo Bumpers" toy in Canada for its first year of launch based on the market research data provided below and use Statistics Canada to look up population in each city. Marketing Research Results: Spin Master Toys would like to introduce a new battery powered adventure toy called "Bongo Bumpers" targeted to boys aged 5-9 in Canada. It is a unique new toy that is expected to be a Christmas season hit this year. The toy will sell for $25. • A Spin Master survey estimated that 80% of boys who saw the toy in action would ask their parents to purchase it for them. • Past experience with their marketing campaigns estimates that 65 % of boys in Canada would either see advertising or learn about the toy from friends within its first year of launch. • Spin Master have learned that in general 50 % of parents or others in the family will purchase a Spin Master toy that their child requests within a year, as Spin Master has an excellent reputation for making toys that have lasting play value Factors to consider (Assumptions/Calculations Halifax, Nova Scotia Granby Quebec Sources: 1 Estimate the market potential for the new "Bongo Bumpers" toys in Halifax vs. Granby. If you could hire one additional sales person for this product, which market would you select. Forecast demand in retail dollars for the new "Bongo Bumpers" toy in Canada for its first year of launch based on the market research data provided below and use Statistics Canada to look up population in each city. Marketing Research Results: Spin Master Toys would like to introduce a new battery powered adventure toy called "Bongo Bumpers" targeted to boys aged 5-9 in Canada. It is a unique new toy that is expected to be a Christmas season hit this year. The toy will sell for $25. • A Spin Master survey estimated that 80% of boys who saw the toy in action would ask their parents to purchase it for them. • Past experience with their marketing campaigns estimates that 65 % of boys in Canada would either see advertising or learn about the toy from friends within its first year of launch. • Spin Master have learned that in general 50 % of parents or others in the family will purchase a Spin Master toy that their child requests within a year, as Spin Master has an excellent reputation for making toys that have lasting play value Factors to consider (Assumptions/Calculations Halifax, Nova Scotia Granby Quebec Sources:
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Market Potential Calculation a Halifax Nova Scotia Population of Halifax According to Statistics Can... View the full answer
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Cost Accounting A Managerial Emphasis
ISBN: 978-0133392883
6th Canadian edition
Authors: Horngren, Srikant Datar, George Foster, Madhav Rajan, Christ
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