1. Evaluate Olympus' current strategy

2. How important are profit (P), quality (Q) and functionality (F) to the industry

and the firm?

3. Why did the firm shift the responsibility of product planning from R&D to

marketing?

4. Evaluate the firm's decision to place multiple products in each price point.

5. Evaluate how the firm's target costing system functions.

6. What changes would you make to the firm's current target costing system and

strategy?

7. How does Olympus' target costing system differ from Nissan's and Komatsu's

systems?

8. How does Olympus reduce the cost of a camera? Is this process sustainable?

9. How can Olympus reduce unnecessary expenses and control production

costs?

10. Describe Olympus' new cost reduction effor