Question: 1 Evaluate primary and secondary data sources and the specific information you need from each source.The source of data, what the secondary source measures, the

1 Evaluate primary and secondary data sources and the specific information you need from each source.The source of data, what the secondary source measures, the data, potential users for a beverage company.

2Establish customer management relationships, customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability.The CRM Touchpoint, Purpose & CRM Objective, what type of data is used, and Potential Data Usage

3 Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. The source of data, what the secondary source measures, the data, potential users for a beverage company

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