Question: 1 . Evaluate Sony and Microsoft as direct competitors. What is their level of competitive threat to Nintendo as compared to competition from substitutes, such

1 .

Evaluate Sony and Microsoft as direct competitors. What is their level of competitive threat to Nintendo as compared to competition from substitutes, such as mobile gaming?

2 .

Nintendo stands in a unique position, where it needs to quickly revamp its business. Given the decreasing revenues and cash flows, what do you think Nintendo should do

?

Provide a recommendation to Kimishima on how Nintendo should formulate its strategy to compete successfully in the gaming industry in the next three to five years.

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