1) Evaluate the company's marketing profitability and how it contributes to net profit before taxes.

2) How would marketing profits and net profit change if sales increase by 25 percent?

3) Evaluate the profit impact of a strategy in which the gross profit is increased by 5 points and the marketing and sales expenses are increase by 2 points.

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A 3 Income Statement 4 Fiscal Period: 5 Period End Date: 6 Update Type: 7 Update Date: 8 Source: 9 Source Date: 10 Original Announcement Date: 11 Complete Statement: 12 Flash Update: 2022 B C 2022-05-31 Updated Normal 2022-05-31 10-K 2022-07-21 2022-06-27T20:22:00 Complete No 13 Consolidated: 14 Auditor Code: 15 Net Sales 16 Revenue 17 Total Revenue Yes PWCL 46710.0 46710.0 46710.0 18 Cost of Revenue 25231.0 19 Cost of Revenue, Total 25231.0 20 Gross Profit 21479.0 21 Selling/General/Administrative Expense 10954.0 22 Advertising Expense 3850.0 23 Selling/General/Admin Expenses, Total 14804.0 24 Total Operating Expense 40035.0 25 Operating Income 6675.0 26 Interest Expense - Non-Operating 299.0 27 Interest Expense, Net Non-Operating 299.0 94.0 28 Interest Income - Non-Operating 29 Interest/Invest Income - Non-Operating 30 Interest Inc. (Exp.),Net-Non-Op., Total 31 Other Non-Operating Income (Expense) 32 Other, Net 94.0 205.0 181.0 181.0 33 Net Income Before Taxes 6651.0 34 Provision for Income Taxes 605.0 35 Net Income After Taxes 6046.0 36 Net Income Before Extra. Items 6046.0 6046.0 37 Net Income 38 Income Available to Com Excl ExtraOrd 6046.0 39 Income Available to Com Incl ExtraOrd 6046.0 A 3 Income Statement 4 Fiscal Period: 5 Period End Date: 6 Update Type: 7 Update Date: 8 Source: 9 Source Date: 10 Original Announcement Date: 11 Complete Statement: 12 Flash Update: 2022 B C 2022-05-31 Updated Normal 2022-05-31 10-K 2022-07-21 2022-06-27T20:22:00 Complete No 13 Consolidated: 14 Auditor Code: 15 Net Sales 16 Revenue 17 Total Revenue Yes PWCL 46710.0 46710.0 46710.0 18 Cost of Revenue 25231.0 19 Cost of Revenue, Total 25231.0 20 Gross Profit 21479.0 21 Selling/General/Administrative Expense 10954.0 22 Advertising Expense 3850.0 23 Selling/General/Admin Expenses, Total 14804.0 24 Total Operating Expense 40035.0 25 Operating Income 6675.0 26 Interest Expense - Non-Operating 299.0 27 Interest Expense, Net Non-Operating 299.0 94.0 28 Interest Income - Non-Operating 29 Interest/Invest Income - Non-Operating 30 Interest Inc. (Exp.),Net-Non-Op., Total 31 Other Non-Operating Income (Expense) 32 Other, Net 94.0 205.0 181.0 181.0 33 Net Income Before Taxes 6651.0 34 Provision for Income Taxes 605.0 35 Net Income After Taxes 6046.0 36 Net Income Before Extra. Items 6046.0 6046.0 37 Net Income 38 Income Available to Com Excl ExtraOrd 6046.0 39 Income Available to Com Incl ExtraOrd 6046.0

Answer rating: 100% (QA)

To fully evaluate the impact of the proposed strategies and changes in sales on the companys financials we need to perform the following calculations 1 Marketing Profitability Contribution Marketing P... View the full answer