Question: 1. Evaluate the methodological approach that Proton could adopt to understand consumer purchase intentions regarding electric vehicles (EVs). Specifically, discuss the potential use of quantitative,

1. Evaluate the methodological approach that Proton could adopt to understand consumer purchase intentions regarding electric vehicles (EVs). Specifically, discuss the potential use of quantitative, qualitative, or mixed methods approaches. Note: Your response should include: (1) A comparison of the nature, depth, generalizability, and practical application of data obtained through each method, (2) Recommendations for the most suitable approach, with justification using literature.Brief this in detailed.

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