Question: 1 . Evaluate Zipcar based on benefit - oriented positioning. 2 . Describe the beliefs and values associated with Zipcar s brand image. 3 .

1. Evaluate Zipcar based on benefit-oriented positioning.
2. Describe the beliefs and values associated with Zipcars brand image.
3. Compare positioning based on benefits to positioning based on beliefs and
values. Which is stronger?
1. Evaluate Zipcar based on benefit-oriented positioning. 2. Describe the beliefs

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