Question: 1 . Examine the consumer decision - making process and describe the characteristics of market segmentation which lead to the failure of the brand initially

1. Examine the consumer decision-making process and describe the characteristics of market segmentation which lead to the failure of the brand initially and also helped in reviving the brand later on.
2. As per the case, Determine the difference between objectives, strategies, and tactics in strategic planning for brand communication and account planning.

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