$1.$ Executive Summary $1\mathrm{.}0$

$2.$ Company Description $0\mathrm{.}5$

$3.$ Strategic Focus and Plan $1\mathrm{.}0$

a$.$ Mission$/$Vision Statements

b$.$ Goals

c$.$ Core Competency and Sustainable Competitive Advantage

$4.$ Situation Analysis $1\mathrm{.}0$

a$.$ SWOT analysis

$$ Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development $($R & D$)$

$$ External Opportunities and Threats: Consumer$/$Social$,$ Economic, Technological, Competitive, and Legal$/$Regulatory

b$.$ Industry Analysis

c$.$ Competitor Analysis

d$.$ Customer Analysis

$5.$ Market$-$Product Focus $2\mathrm{.}0$

a$.$ Marketing and Product Objectives

b$.$ Target Markets

c$.$ Points of Difference

d$.$ Positioning

$6.$ Marketing Program $2\mathrm{.}0$

a$.$ Product Strategy

b$.$ Price Strategy

$($i$)$ Break$-$even Analysis

c$.$ Promotion Strategy

d$.$ Place $($Distribution$)$ Strategy

$7.$ Financial Data and Projections $1\mathrm{.}0$

a$.$ Past Sales Revenues

b$.$ Five$-$Year Projections

$8.$ Organizational Structure $0\mathrm{.}5$

$9.$ Implementation $1\mathrm{.}0$

$10.$ Evaluation and Control $0\mathrm{.}5$