1. Executive Summary: few paragraphs on the overview of the report
2. Data Analysis: Review available data and goals in the Google Analytics Demo account.
Look for trends and seasonality in users, goals and KPIs that will help you build your
goals, KPIs, targets and segments for the DMMM.
3. Digital Marketing and Measurement Model: Develop a DMMM for July 2023 based on
your team's data analysis. Make sure to justify why you chose the goals, KPIs, targets and
segments.
4. Actions: Based on the analysis of their analytics and your DMMM for July 2023, what
actions should the Google Merchandise Store team take? Where should they spend their
marketing budget? What do they need to do to achieve the outcomes outlined in your
DMMM.