1. Experiments are almost always used to:

a. test for causality of variables.

b, gather in-depth consumer opinions.

c. evaluate the descriptiveness of variables.

d. determine if survey research is required.

e. evaluate new products.

2. Which of the following is not fully possible in field experiments?

a. randomizing treatments

b. ability to simulate the real marketplace

c. eliminating all possible extraneous variables

d. introducing control groups

3. Words are to numbers as:

a. exploratory research is to survey research.

b. qualitative research is to quantitative research.

c. survey research is to causal research.

d. internet surveys are to phone surveys.

4. ______________ is/are often used in focus groups and depth interviews to uncover respondents' true motivations for purchasing a particular brand.

a. Incidence rates

b. Structured questions

c. Control variables

d. Projective techniques

5.

If a researcher is interested in making accurate predictions about relationships between market factors and behaviors, he should use ________________________________ .

a. qualitative research

b. quantitative research

c. focus groups

d. observation