Question: 1. Explain and compare consultative selling versus transactional selling. Also give a specific example of each. 2. What is personal selling and describe the benefits

1. Explain and compare consultative selling versus transactional selling. Also give a specific example of each. 2. What is personal selling and describe the benefits of value added selling. Which selling model was used for Fortress Financial Syndicated Mortgages? How could mortgage agents ensure to add value in peoples purchases of syndicated mortgage investments

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