Question: 1. Explain barrier focused and benefits focused positioning 2. Explain what is means to have monetary benefits for behaviour 3. Explain

1. Explain barrier focused and benefits focused positioning

2. Explain what is means to have monetary benefits for behaviour

3. Explain non-monetary cost and give two examples of how a company can use this as part of its social marketing program

4. The evaluation process measures the reasons why are you conducting measurement, detail two reasons a company may be embarking on a social marketing campaign.

5. List and explain two successful strategies of place marketing intervention tools.

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