Question: 1. Explain fully why products fail. Discuss specifically the issues from the case regarding why the Activeion product might not be successful. 2. Discuss fully

1. Explain fully why products fail. Discuss specifically the issues from the case regarding why the Activeion product might not be successful.

2. Discuss fully the different types of branding strategies. Based on the BMW case study Explain fully the branding strategy of BMW and explain why you feel that way.

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