1. Explain in detail company's adaptation options with examples taking into consideration product/service improvisation, customization, legal, political, socio-cultural, economic and geography environment importance. 

2. Explain in detail with examples company's platform to define customer profile and identifying the specific needs and preferences of customers. 4 Marks 

3. "Being aware of product and service life cycles makes it possible for organizations to maximize the returns from their initial investment in a product by positioning it differently in different markets" - explain on company's international competitive strategy platform. Fall Term 2022 Instructor: Jaison Mathews Page 2 of 2 B. Based on Developing Pricing, Branding and Promotional Strategy: 3 Marks Each.

4. Explain how visual brand identity, brand voice, brand values and brand personality creates the look, feel and tone of company to the outside world. 

5. Explain with examples on company platform, promise to its customer, brand recognition, brand loyalty and brand equity role in global branding. 4 Marks 

6. Explain in detail with examples how production cost, distribution cost, finance cost and costs in the target market can significantly impact company's international pricing strategy.