1. Explain, in one paragraph, how your product should be marketed in relation to meeting the needs and wants of your persona. Include the features and benefits of your chosen product that directly address your persona's needs and wants.

2. Describe, in one paragraph, how bringing this product to the marketplace can help support and build the Chocolate Bliss brand, based on the course project scenario. Explain how offering your chosen product is in alignment with the brand and how bringing the product to the marketplace will help the company promote public awareness of its brand.

The product is the semisweet chocolate baking chips

Persona Name: Kelci

32 years of age

College-educated

3 children

No income, stay-at-home wife/mom