Question: 1) Explain in what ways do exploratory, descriptive, and causal research designs differ. For each type of research, provide one application - a marketing problem

1) Explain in what ways do exploratory, descriptive, and causal research designs differ. For each type of research, provide one application - a marketing problem that you can solve.

2) The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-lister-to music were played over the store's intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shopper's behaviors.

For the above, answer briefly the following

a) what is the independent variable, and how would you operationalize?

b) what dependent variables do you think might important in this experiment.

3) MM started a new business unit that sells baby products in the USA. Over the past five years, MM has realized tremendous growth. MM is thinking to go global starting with India. The marketing manager of MM asks an MR-Consulting Company to conduct research into the question, Is life expectancy getting longer in India? However, the Marketing Research Manager at MR-Consulting Company argues that this research question will not address the managerial decision problem.

a) What is the managerial decision problem, and why do you think the current research question will not address it?

b) This question is related to the scenario mentioned earlier. You provided why the Research Question is not relevant. Now, think what are the relevant research questions to address the decision problem.

Propose at least 2 (two) relevant research questions

c) This question is related to the scenario mentioned earlier. You proposed two research questions. Design a marketing research study to address those two research questions (that you proposed in b.).

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