1. Explain primary and secondary data collection List two advantages and two disadvantages of using primary data. If you were a marketing manager for a new day care center locating in an urban area, how would you go about gathering marketing information? (You must thoroughly explain the types of data.) List and describe the steps in the consumer purchase decision process. Provide examples and details in your explanation. (You must provide a thorough description.) 2. 3. List and describe the steps in the Marketing Research process. Provide examples and details in your explanation. (You must provide a thorough description.) 4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of. (You must provide a thorough description.)