1. Explain the difference between a market and a target market. Provide a specific example of each 2 List and describe the five environmental forces in a marketing decision that generally are outside the control of marketing managers. 3 Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm. 4 Explain the differences and similarities between the consumer buying process and the B2B buying process. 5 What is a cross-functional team and how is it used