1. Explain the difference between book value and market value of a stock. Use real-world examples or hypothetical scenarios to illustrate your explanation. Discuss why these two values may differ and how investors use them to make investment decisions

2.Differentiate between income and cash flow. Provide a detailed explanation of how these two concepts relate to a company's financial health and why they may not always align. Use practical examples to illustrate your points, such as a scenario where a company reports high profits but faces cash flow problems.

3. Explain three essential measures of financial performance used by investors and analysts as found in your text. For each measure, include the formula and a brief description of what it reveals about a company's financial health. Ensure that your essay is well-structured, organized, and provides a clear understanding of each concept. You may include real-world examples, relevant statistics, or recent news articles to support your explanations. Aim for clarity, conciseness, and coherence in your writing.