1. Explain the difference between cross-functional, matrix and project-based teams and describe the benefits of each (9 marks).

2. Cross functional teams are critical for successful execution of NPD. Argue this statement with reference to 'the reading' and at least two other academic sources (10 marks)

3. The article summarises that the context of cross-functional teams is complex and differs from more conventional teams. With that in mind answer the following questions:

a) Describe a scenario in which cross functional teams are more likely to succeed with reference to the first three stages of the NPD process. (6 marks)

b) Describe two key attributes a cross functional team leaders should have. (2 marks) Unit: BIAE2002 NEW PRODUCT DEVELOPMENT

c) Describe two key skills cross functional team members need to possess? (2 marks)

d) What 3 requirements does a cross functional team need in order to function successfully and what 3 personal attributes does its members need to have? (6 marks)

4. Referencing Table 3. In the article, "Critical Success factors for cross-functional teamwork", choose one of the six success factors and apply it to a current product (in the market). Discuss how success factors may have contributed to the product's success (10 marks).