Question: 1. Explain the difference between low-cost and differentiation strategies. What business -level strategy does ford motors mplement? 2. Discuss the concept of blue ocean strategy.

1. Explain the difference between low-cost and differentiation strategies. What business -level strategy does ford motors mplement?

2. Discuss the concept of blue ocean strategy. Does ford motors use blue ocean strategies?

If so, does being an innovator with business-level strategies change the competitive game in your industry, giving your innovator company a sustained competitive advantage?

If not, how has ford motors survived at the business-level if they have not changed or innovated as the external market has evolved?

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