Question: 1) Explain the difference between market segments and segmentation variables. 2) Explain how marketers can target a particular customer segment and position a product accordingly.

1) Explain the difference between market segments and segmentation variables.

2) Explain how marketers can "target" a particular customer segment and "position" a product accordingly.

3) Explain and discuss the underlying factors that a company should take into consideration when determining which market segment(s) to target.

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