1. Explain the differences between Need, Want and Demand. Explain at least 3 ways on how to segment the market. Give examples. 2. What does it mean by "always-on" consumer? Explain how technology and culture help create this type of consumer. 3. What are 3 options for customers to pursue when they are dissatisfied with a product? Give examples of how YOU have used these options in real life. 4. What is business ethics? Explain why more and more companies care about ethics and actively participate in CSR practices. 5. List at least 3 reasons to explain how consumer behavior can be harmful to individuals and society