Question: 1. Explain the external environmental analysis process (four steps). (Suggested contents: steps involve in the external environmental analysis process (scanning, monitoring, forecasting, and assessing) 2.

1. Explain the external environmental analysis process (four steps).

(Suggested contents: steps involve in the external environmental analysis process (scanning, monitoring, forecasting, and assessing)

2. Explain the seven segments of the general environment and their elements.

(Suggested contents: - the seven segments of the general environment and their elements)

3. Explain the five forces of competition in an industry and profit potential. The industry environment and the elements.

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