Question: 1. Explain the four major steps in designing a customer-driven marketing strategy. 2. Differentiate between the BCG matrix and the product/market expansion grid. 3. What

1. Explain the four major steps in designing a customer-driven marketing strategy.

2. Differentiate between the BCG matrix and the product/market expansion grid.

3. What are the two ways in which a company can extend its product line?

4. How do companies use marketing techniques to respond to the changing diversity in the North American population? Provide examples to illustrate your response.

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