$1)$ Explain the key parts of A Basic Communication Model

$2)$ What is meant by Interactive Communication

$3)$ Explain Brand Signals

$4)$ What are the $6$ types of Consumer Responses relating to Brand Communication

$5)$ Define Perception

$6)$ What is Selective Perception

$7)$ Explain Exposure

$8)$ What is meant by Relevance

$9)$ Explain Affective Response

$10)$ Explain the term Affective

$11)$ What are Wants and Desires

$13)$ Explain Cognition

$14)$ What is a Need

$15)$ Define Cognitive Learning

$16)$ What is Recall

$17)$ What is meant by Differentiation

$18)$ What is meant by Persuasion & Attitude

$19)$ What Factures Drive Persuasion

$20)$ Why is Customer Satisfaction so Important