1. Explain the process to identify consumer attributes for markets or market segments from market profiles or from the organisations existing customer data.

2. What ways does a marketing communications team gather information on market or market segment for a product/service when reviewing a marketing plan

3. Why investigate consumer needs for product/service/s through analysis of trends and past performance?

4. Explain how consumer needs and motivations are influenced.

5. When is it relevant to review relevant data to determine consumer digital footprints, engagement journeys and expectations? Explain the process to be able to achieve this.

6. What is considered unethical business practices when conducting marketing campaigns?

7. Please further explain question 6.

8. Provide strategies a marketing team uses to clarify the level of consumer engagement in the digital marketing environment and interventions applied to maximise marketing activities?

9. List the governing bodies that marketing teams can refer to if there are concerns of unethical behaviours.

10.Choose an organisation of your liking, Focus on the products/services provided. Analyse the behaviour of the organisations consumers

Why do people buy from this organisation? What influences consumers and how are they segmented? How does this organisation market itself? What does the organisation do well? What could it do better? Provide a suggested marketing strategy outline for one of the products/services

Ensure to also provide a return on investment costing estimation based on setting a budget once the analysis has been completed. NB: this will only be an estimation but must be as realistic as possible taking in account real costs towards a future marketing campaign Document and present findings and recommendations about marketing strategies that should be developed to influence their consumers and improve their target market.