Question: 1 Explain the steps in choosing the External Advertising? 2.Classify the two different types of advertising research? 4. In the world of marketing and advertising,

1 Explain the steps in choosing the External Advertising? 2.Classify the two different types of advertising research? 4. In the world of marketing and advertising, there are three different options for organizing the creation of campaigns and marketing activities. Differentiate between In house advertising and external advertising.?

5. Advertising media is used for showcasing promotional content which communicated in various forms such as text, speech, images, videos using TV, radio, online, outdoor etc. Illustrate the advantages of out-door advertising with three examples.? . Outline the characteristic of outdoor advertising? : Discuss the Integrated marketing communication media strategy?

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