Question: 1 . Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that
Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side. Also try to discuss the concept of compensatory versus noncompensatory consumer decision modelswhen purchases are involved. Also comment on whether or not consumers of high involvement versus low involvement purchases may use compensatory or noncompensatory modelsin their decision processes.
a Give an example where a consumer is likely to use a compensatory model.
b Give an example where a consumer is likely to use a noncompensatory model.
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