$1.$ Explain Wal$-$Mart$$s competitive advantage over other stores that offer online grocery ordering services $($See Section $15-1).$

$2.$ Explain how Wal$-$Mart could use comparative advertising to promote their new kiosk $($See Section $16-2).$

$3.$ How could Wal$-$Mart develop advertising appeal for their new kiosk? $($See Section $16-3).$

$4.$ How could Wal$-$Mart use a loyalty marketing program to encourage customers to use the new service?

Answer: Answers will vary. Sample answer: A loyalty marketing program builds long$-$term, $($See Section $16-6).$

$5.$ What are some ways Wal$-$Mart could use mobile and smartphone technology with their new self$-$service kiosks? $($See Section $18-6).$