1. Explain what factors affect customer behavior. At least one example that includes the main factors.
2 . Currently, what do you think is the behavioral factor, from an external point of view, that most influences the young population? And to those over 65 years of age? Justify the answer.
3 . For you, what does good customer service consist of? An example of a time when you went to a store and perceived good attention from the employees.
4 . Make a diagram or infographic of the phases in the customer service process. Where you must give an example that includes each of them.
5 . Defines the following terms: misleading, unfair and subliminal advertising. An example of each one to your understanding