Question: 1 Explain what is meant by this statement: Quotas are a hidden tax on consumers, whereas tariffs are a more obvious one. 2 How successful

1 Explain what is meant by this statement: Quotas are a hidden tax on consumers, whereas tariffs are a more obvious one.

2 How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentines Day with a small box of chocolates containing four candies? Explain.

3 As a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?

4 Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?

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