Question: 1. Explain why a service guarantee by Auto Masters may be a powerful tool that helps the company gain customer loyalty? 2. Would a combined

1. Explain why a service guarantee by Auto Masters may be a powerful tool that helps the company gain customer loyalty?

2. Would a combined guarantee be feasible for a business like Auto Masters? Explain your answer.

3. What is transaction and relationship marketing? How is the value of a relationship measured? Critical thinking: When and where might transaction type marketing be most appropriate?

4. What are the three dimensions of fairness in complaint handling?

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