1/ Explain why businesses need to make normal profits. 2/ Why are the costs of developing a new product so high? 3/ How is a market-based pricing strategy different from a value-based pricing strategy? 4/ Explain why product differentiation is a needed activity by businesses? 5/ What is meant by rational buying? 6/ Explain why emotional and impulse buying often lead to buyer's remorse. 7/ What is economizing? How does this buying strategy affect consumer demand and prices in a market economy? 8/ What is optimizing? How does this buying strategy affect consumer demand and prices in a market economy? 9/ How can critical listening help you make better buying decisions?