1- Explain why it is important for companies to focus on customer delight . give an example to illustrate your answer ?

2- Kukumaluz is a successful Malaysian brand that produces flip-flops for women. Explain how Kukumaluz can use the product/ market expansion grid to grow ?

3- chipsy is offered to the market in a wide range of package sizes and flavors, and alters its marketing strategies for different holidays and events. based on the information provided, name the several segmentation variables chipsy uses to segment its market ?

please give me good and huge answer .