1. Explain why mass markets require offerings with fewer distinctions than niche markets. 2. What is the...
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Question:
1. Explain why mass markets require offerings with fewer distinctions than niche markets.
2. What is the difference between a niche and a market segment?
3. How is McKennas philosophy of market ownership, discussed in Chapter 2, reinforced by the TALC positioning strategies suggested in this chapter?
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