Question: 1 . Explain why targeting the internal workforce is a strategic approach for increasing licensed product sales during the Asian Games. What theories support this

1.Explain why targeting the internal workforce is a strategic approach for increasing licensed product sales during the Asian Games. What theories support this decision? (APA citation required).
2.Discuss the role of symbolic interactionism in influencing the internal workforces purchasing behavior of licensed products, such as the Mascot dolls. Provide specific examples from the case study (APA citation required).
3.How does the collectivistic culture of Asia influence the purchasing decisions of the internal workforce for licensed products? Refer to specific cultural theories and data from the case study (APA citation required).
4.Analyze the strategy behind selecting local companies for the production of licensed products and its impact on sales during the 17th Asian Games. Provide evidence from the case study to support your answer (APA citation required).
5.Using the Psychological Continuum Model (PCM), explain how consumer loyalty to the Asian Games could influence the sales of licensed products. What strategies might increase consumer loyalty according to the case study? (APA citation required).
6.How can the theory of symbolic interactionism be leveraged to design new licensed products for future mega-sporting events, ensuring alignment with the cultural values of the host country?(10 points)
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