1. Explore and analyze factors involved in developing and providing successful products and services.
Unit / Module Level	Describe the importance of the global market and the roles of comparative advantage and absolute advantage in global trade. Evaluate the forces that affect trading in global markets.

Instructions

1. Follow the link to watch a video case on Electra bikes keeping in mind the questions below.

Video Link: Going Global- Electra Bikes (Links to an external site.)

a) What is the rationale (some reasons) behind Electra Bikes going global ?

b) What are some of the benefits Electra Bikes has obtained or can obtain from going global?

c) What are some challenges Electra Bikes has faced or can face in the global market?

d) What are some strategies Electra Bikes is using or can use to survive the global market?

2. Upload a word document/pdf file with your answers to each question. For each question, you should have a minimum of 5 complete and clear sentences. Overall, your answers should not exceed 2 pages. You are allowed to use relevant supporting examples of other businesses or theories for your answers.

3. Follow the APA format for font size, font type and paragraph spacing.

Note: Each question is worth 3 points. The maximum point for each grading criteria is stated below.

Quality of answer(Well developed and fully addresses the question)- 2 points

Relevant Supporting Examples/ Theories- 0.5 points

Clarity of writing/Grammar/Formatting- 0.25 points

Meets sentence requirements- 0.25 points