Question: 1) Exporting is considered as essentially a developmental process. What are the stages in which this process can be divided 2) After evaluating identified segments,

1) Exporting is considered as essentially a

1) Exporting is considered as essentially a developmental process. What are the stages in which this process can be divided 2) After evaluating identified segments, decisions have to be made whether to pursue a particular opportunity or not. Assuming the decision is made to proceed, an appropriate targeting strategy must be developed. Explain the basic categories of target marketing strategies and how they can be implemented

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