Question: 1. Ferrari World operates in the UAE and Spain. a. How do Hofstedes cultural factors (use any two) affect the marketing of Ferrari Worlds products

1. Ferrari World operates in the UAE and Spain.

a. How do Hofstedes cultural factors (use any two) affect the marketing of Ferrari Worlds products in the two markets? Make sure to explain the two cultural characteristics and their relevance in global marketing. (10 marks) b. How do other socio-cultural factors, play a role in the marketing of Ferrari Worlds products in the UAE and Spain? Use any three factors (other than Hofstedes) and their significance in relation to Ferrari World while explaining your answer.

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