1.- Find a company that offers a Loyalty Program or a Rewards System. Briefly describe how the program works, what type of information is collected through the use of the program, and one way this process could help a marketing team meet the needs and wants of its most frequent users.

2.-Find a product or service that either explicitly or implicitly positions itself as For Women or For Men. Find the equivalent product or service for a gender not mentioned (or a nongendered version). Briefly describe how the 4Ps differ for each. (Dont use Bic Pens for Her, many people have used that as an example for another assignment).

3.- Find your favorite commercial of all time (appropriate for school, please). Explain what type of appeal is used (informational vs. emotional) and why it is effective