$1.$

For each$$ decision, state whether the company is following a cost leadership or a product differentiation strategy.

$2.$

For each$$ decision, select what information the management accountant can provide about the source of competitive advantage for these firms.

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Part $1$

Requirement $1.$ For each$$ decision, state whether the company is following a cost leadership or a product differentiation strategy.

a$.$

Julian Phones is about to decide whether to launch production and sale of a cell phone with standard features.

cost leadership

b$.$

Western Airlines is investigating market demand for a unique design for$$ first$-$class seating in the form of cabins on its route from Los Angeles to Honolulu.

product differentiation strategy

c$.$

Brandon Coverings is developing window shades that will let light into a room and reduce glare based on the outside brightness. There are no such shades currently on the market.

product differentiation strategy

d$.$

Bledsoe $$Brands$,$ a manufacturer of breakfast$$ cereal, is developing a line of generic bagged cereals to be sold to a national discount chain.

cost leadership

Part $2$

Requirement $2.$ For each$$ decision, select what information the management accountant can provide about the source of competitive advantage for these firms.

a$.$ For Julian Phones decision to launch production and sale of a cell phone with standard$$ features, management accountants can provide the following$$ information: $($Complete all input$$ fields.$)$