Question: 1 . Forward Integration 2 . Backward Integration 3 . Horizontal Integration 4 . Market Penetration 5 . Market Development 6 . Product Development 7

1. Forward Integration
2. Backward Integration
3. Horizontal Integration
4. Market Penetration
5. Market Development
6. Product Development
7. Related Diversification
8. Unrelated Diversification
9. Retrenchment
10. Divestiture
11. Liquidation
Strategy Example
A Ford shifting one-third of its
scheduled R&D budget on
gas/diesel engines to electric
engines
B Walmart acquired Jet.com for
$3.3 billion
C CVS pharmacy acquiring Aetna
insurance
D Eli Lilly laying off 3,500
employees
E Toshiba aims to sell its memory-
chip unit to Bain Capital
F Ringling Bros. and Barnum &
Bailey Circus liquidated (last
performance was on May 21,
2017)
G Nike opening 100 outlet stores
and selling 30% more products
on its website
H Boeing building 80% of its wing
flap motors in-house
I Nestl purchasing Sweet Earth
Foods
J Cristiano Ronaldo and LeBron
James sign lifetime
endorsement deal with Nike
K Publix building 20 new
supermarkets in North and
South Carolina

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