1. From the case about Target, we learn that:

	a.	Target is distinguished from competitors by its own house brand, and exclusive brands like Hearth & Hand, Heyday, and Opalhouse.
	b.	Target adjusted for COVID-19, requiring masks for all employees and customers, with social distancing and regular cleansing of checkout stations.
	c.	Target Prime proved to be a costly marketing error, resulting in lower online sales of Targets house brand merchandise.
	d.	a and b are correct
	e.	a, b, and c are correct

2. Of the following e-commerce business models, we can say that CNN (Cable News Network) is most likely a good example of a(n)

	a.	content provider business model.
	b.	e-tailer business model.
	c.	platform business model.
	d.	community provider business model.
	e.	portal business model.

3. In its advertising, the worlds #1 cosmetics firm LOral shows a delighted customer saying, Sure it costs more, but were worth it! Based upon this advertising message, we can conclude that LOral:

	a.	has identified a target market.
	b.	has a market strategy to increase market share.
	c.	has a market strategy to increase profitability.
	d.	needs to justify very high profit margins on cosmetics.
	e.	is positioned for sales in global market segments.

4. To avoid a price war during the COVID-19 pandemic and protect profits, an established Bay Area gasoline retailer, Gas Guys, convinces other gasoline retailers in the Bay Area to price every gasoline product in the month of April at the same price point. Unleaded gasoline, for example, would be priced at $4.29, wherever the consumer shops for gasoline. The retailers are most likely

	a.	practicing predatory pricing
	b.	investing in competitive advantage
	c.	practicing price fixing
	d.	practicing price dumping
	e.	performing a community service

5. _________ measures percentage of the target market exposed at least once to a media campaign during a given period of time.

	a.	Frequency
	b.	Reach
	c.	Viewer number
	d.	Coverage
	e.	Exposure