$1.$ From the information in the Case above, propose an appropriate Mission Statement for Rosenica $($U$)$ Ltd $(10$ marks$)$

$2.$ Given the external and Internal environments described in the case study above, and using weights and ratings of your choice $($but which looks realistic$)$ construct an Internal Factor Evaluation Matrix for Rosenica. $(25$ marks$)$

$3.$ From the analysis of the internal environment described in the case and in $1)$ above, identify two broad goals and two strategic objectives that Rosenica $($U$)$ Ltd may pursue as a matter of priority. Justify your choice in not more than two sentences. $(25$ marks$)$

$4.$ Given that Rosenica operates in a small market $($does not target the mass market$),$ identify:

a$)$ Which of Michael Porter$$s five generic strategies is most suitable for Rosenica. Justify your answer in no more than three short sentences. $(10$ marks$)$

b$)$ two tangible and two intangible resources that Rosenica may have exploited to build strategic capabilities and core competences $(8$ marks$)$

c$)$ one area of core competence that Rosenica developed from the resources identified in a$)$ above. $(2$ marks$)$

$5.$ Competing in turbulent high velocity markets such as the fashion industry requires that companies position themselves accordingly so as not to be left behind.

a$)$ Identify four possible strategies that Rosenica could adopt so that it is not left behind in the fast moving industry. $(12$ marks$)$

b$)$ Given the information described in the case above, advise Rosenica on which of the four strategies in a$)$ above is the most suitable and why. $($Not more than five sentences$).(8$ marks$)$