$1)$ Given the examples below compare and contrast $(1)$ competition, $(2)$ innovation and $(3)$ market space in one blue ocean and one red ocean.

Blue Ocean:

Yellow Tail Wine: Yellow Tail Wine bypassed the traditional wine market, which was heavily segmented by price and sophistication, focusing instead on non$-$wine drinkers and casual consumers. They simplified the wine drinking experience, using fun, approachable branding and offering affordable, easy$-$to$-$enjoy wine, which attracted a wide audience outside the traditional wine market.

Cirque du Soleil redefined the circus industry by creating a new market space that combined elements of traditional circus performances with theater and dance. Instead of competing with traditional circuses over dwindling audiences $($Red Ocean$),$ Cirque du Soleil targeted a new customer base by offering a sophisticated, artistic entertainment experience at premium prices. This created a "blue ocean" of uncontested market space.

Red Ocean:

The airline industry is a prime example of Red Ocean Strategy. Companies like Delta and American Airlines compete in an established market with existing demand, focusing on outperforming rivals through cost$-$cutting measures, service differentiation, or loyalty programs. This results in intense competition, reduced profitability, and commoditization as each airline strives to win market share from competitors in the same crowded space.

Smartphone Market: The competition between Apple, Samsung, and other smartphone manufacturers $($e$.$g$.,$ Huawei, Google$)$ is a red ocean scenario. They are locked in a battle over market share, with incremental innovation $($camera quality, screen size, processing power$)$ as the key differentiators. With very little difference between the core products, companies focus on pricing strategies, branding, and ecosystem integration to compete.