$1.$ Glow Up is a leading e$-$commerce platform specializing in fashion retail, has experienced a recent decline in customer satisfaction and retention rates. Despite offering a wide range of products and competitive prices, customers have been expressing dissatisfaction with the overall shopping experience, citing issues such as lengthy checkout processes, limited payment options, and inadequate customer support. As a business analyst consultant, you have been hired to analyze the current situation and propose recommendations to improve customer experience and drive business growth.

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$1\mathrm{.}1$ Who are the primary stakeholders involved in this project, and what roles do they play in influencing customer experience and business outcomes?

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$1\mathrm{.}2$ Outline a plan for conducting effective elicitation sessions with stakeholders. What techniques and tools would you use to gather relevant information and insights?

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$1\mathrm{.}3$ During the elicitation process, how would you prioritize stakeholders' needs and expectations to ensure that proposed solutions address the most critical issues?