1: 

Go to Fyidoctors.com  . On-site SEO is very important to get organic traffic. Question 1: Please tell me 5 things you can do with on-site SEO to improve Fyidoctors.com's ranking on SERPs. Please explain briefly for each of the 5 things.  It is important that you be as specific as possible.  Answers that are too general will not receive any marks. Guideline: < 11 sentences. 

 2: 

Backlinks from other sites going to Fyidoctors.com is very valuable. Also, the anchor text of those backlinks must be effective. Question 2: Please write out what an excellent anchor text looks like for a backlink that goes to Fyidoctors.com's home page. Write out this anchor text. . Guideline: < 2 sentences. 

 3: 

Harvard.edu is a domain with a super high DA score. Obviously, websites would want a backlink coming from Harvard.edu. Question 3: There was 1 specific strategy spoken of in class about this. Briefly describe this strategy.  . Guideline: < 7 sentences. 

 4: 

Link freshness is one factor in backlinking. What type of sites usually give very fresh links? Question 4: What is this site? . Guideline: < 2 sentences. 

 5: 

And, in regards to your answer for question 4, how does link freshness work to help your website rank higher on SERPs? Guideline: < 5 sentences. Information  Your website had the following metrics: Paid Search: Sessions 8,000 Conversion Rate 5% Total Revenue ??? AOV $65 

 6:

 Using the above numbers, what is the total revenue?  Please show your calculations. . Guideline: < 2 sentences. 

 7: 

Using your answer from 6 and using the gross margin of 60%, what is your gross profit? Please show your calculations. Guideline: < 2 sentences. 

 8:

 Now, we all know getting traffic to websites isn't always free. If the 8,000 sessions have a CPC of $0.45, what is NOW the gross profit?  Please show your calculations. . Guideline: < 2 sentences.

  9: 

You tested a promotion at 15% off the AOV of $65. The results were that your conversion rate went from 5% to 7% at 8,000 sessions. Also, your CPC stayed at $0.45.  Also, your gross margin remains at 60% of the original AOV of $65. What is the gross profit if you do a promotion of 15% off? Please show your calculations. Guideline: < 3 sentences.  

10: 

In website design, conversion-centered elements are important. You need to compare the **old** Fyidoctors.com and the current **new** Fyidoctors.com websites. You can see the **old** Fyidoctors.com website here: Optometrist Clinics | Eye Care, Eyewear & Frames (archive.org) (please wait at least 10 seconds for the site to load). Question 10: For **each** of the conversion-centered elements, please compare the **old** and the **new** Fyidoctors.com sites. For **each** of the conversion-centered elements, please tell me how the **new** site is better than the old one. . Guideline: < 21 sentences.  

11:

 You are the Paid Search Manager for Oakley.com. A new sunglasses product called "The Flak" glasses.  You can see it here: https://www.oakley.com/en-ca/product/W0OO9188?variant=888392225245 You are a little behind August 2023's sales forecast; therefore, you want to make a promotion on www.oakley.com . The promotion is 20% off the Flak sunglasses from August 20 to August 31. You want to create a very effective paid search ad. Part of your job is to create the text ad-copy for the paid search ad.  Question 11: Write out a really effective paid search ad using what you learned in class. You will be marked on how well you write out the paid search text ad-copy and things you learned in class.    

12: 

You are the Director of Paid Search for LifeLabs.com . At LifeLabs.com, we spend a lot of money on all of the funnel steps/stages.  You think that you can use paid search for all stages of the funnel. For each stage of the funnel, you will use paid search ONLY. You need to use what you've learned in class to answer the next question. Question 12: For each stage of the funnel, using paid search, describe to me the type of paid search you will use AND briefly explain why.